Building Loyalty Beyond the Next Transaction
Gina Fleck, Senior Director, Strategy & Insights, Merkle
Lisa Graves, Associate Director of Loyalty Strategy, DEG
Consumers have the power in their brand relationships and have set a high bar. To meet their needs, brands must look past the next purchase, connect on a human level, and align with their values to engender true loyalty. DEG and Merkle share strategies for leveraging emotional loyalty and building long-lasting relationships using more than points.
Join the virtual experience
Along with a link to this live, one-hour session, attendees will receive additional complimentary resources, including the presentation deck and an additional piece of thought leadership around loyalty. Please join us as we explore how brands can go beyond points to engender true loyalty.