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Next in Retail

What to Expect From Holiday 2020

August 18 | 11 a.m. CT

Blair Dunn, Senior VP of eCommerce, Gap Inc.
Jenn Horner, Associate Director of Retail and Consumer Goods, DEG

With an economy feeling the effects of a global pandemic and consumers prioritizing convenience and value, this year’s holiday season will be unlike any other. This session will break down what to expect from the holiday season and how brands can set themselves up for success with an ecommerce-first shopping approach.

Next in Nonprofit

Adapting to the Evolving Nonprofit Landscape

August 20 | 11 a.m. CT

Mike Goff, Chief Marketing and Philanthropy Officer, United Way of Greater Kansas City
Jenni Schaub, Strategic Planning Director, DEG

The societal and cultural events taking place have altered the giving landscape, introducing a growing shift in the ways nonprofits engage with potential donors. DEG and United Way of Greater Kansas City will dive into the battle for donors’ attention, the need for a frictionless experience, and how to tell stories that resonate.

Next in Digital Marketing

Digital Connections for a Socially Distant World

August 25 | 11 a.m. CT

Shyam Venugopal, Vice President, Global Media and Consumer Data, PepsiCo
Tony Toubia, Director of Relationship Marketing, DEG
Quinn Sheek, Director of Media + Search, DEG

2020 has radically changed how consumers perceive, engage, and behave with brands, and those changes are likely remaining for the long-term. PepsiCo and DEG will dive into the role of first-party data, strategies for optimizing your digital channels—from email and media to social and web—and how to create personalized, authentic messages that meet consumers’ evolving needs.

Next in Digital Commerce

Winning in DTC: Content That Converts

August 27 | 11 a.m. CT

Ryan Warren, Vice President, Global Business Consulting, Salesforce
John Stauffer, Managing Director of Channel Strategy, DEG

Join DEG and Salesforce to learn how established consumer goods brands are deploying new content strategies designed to compete in a direct-to-consumer environment. Hear about new concepts and techniques for delivering personalized content at scale, with best practices and examples from across the DEG and Salesforce portfolio of clients.

Join us

Register for our virtual experience

Along with 1-hour, live sessions you can fit into your schedule, attendees will receive the session recordings, complementary ebooks, presentation decks, and actionable tools. Please join us as we explore what lies ahead in the marketing evolution.

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