What’s next in the evolution of marketing
A four-part webinar series | August 2020
Join us for the second installment of The Next Normal, where we’ll examine the consumer behavior shifts caused by the events of 2020 and what we can expect from the rest of an abnormal year. Hear insights from marketing thought leaders at Gap Inc., United Way, PepsiCo, Salesforce, and DEG.
What to Expect From Holiday 2020August 18 | 11 a.m. CT
Blair Dunn, Senior VP of eCommerce, Gap Inc.
Jenn Horner, Associate Director of Retail and Consumer Goods, DEG
With an economy feeling the effects of a global pandemic and consumers prioritizing convenience and value, this year’s holiday season will be unlike any other. This session will break down what to expect from the holiday season and how brands can set themselves up for success with an ecommerce-first shopping approach.
Adapting to the Evolving Nonprofit LandscapeAugust 20 | 11 a.m. CT
Mike Goff, Chief Marketing and Philanthropy Officer, United Way of Greater Kansas City
Jenni Schaub, Strategic Planning Director, DEG
The societal and cultural events taking place have altered the giving landscape, introducing a growing shift in the ways nonprofits engage with potential donors. DEG and United Way of Greater Kansas City will dive into the battle for donors’ attention, the need for a frictionless experience, and how to tell stories that resonate.
Digital Connections for a Socially Distant WorldAugust 25 | 11 a.m. CT
Shyam Venugopal, Vice President, Global Media and Consumer Data, PepsiCo
Tony Toubia, Director of Relationship Marketing, DEG
Quinn Sheek, Director of Media + Search, DEG
2020 has radically changed how consumers perceive, engage, and behave with brands, and those changes are likely remaining for the long-term. PepsiCo and DEG will dive into the role of first-party data, strategies for optimizing your digital channels—from email and media to social and web—and how to create personalized, authentic messages that meet consumers’ evolving needs.
Winning in DTC: Content That ConvertsAugust 27 | 11 a.m. CT
Ryan Warren, Vice President, Global Business Consulting, Salesforce
John Stauffer, Managing Director of Channel Strategy, DEG
Join DEG and Salesforce to learn how established consumer goods brands are deploying new content strategies designed to compete in a direct-to-consumer environment. Hear about new concepts and techniques for delivering personalized content at scale, with best practices and examples from across the DEG and Salesforce portfolio of clients.
Register for our virtual experience
Along with 1-hour, live sessions you can fit into your schedule, attendees will receive the session recordings, complementary ebooks, presentation decks, and actionable tools. Please join us as we explore what lies ahead in the marketing evolution.