7 Proven Methods to Drive Holiday Sales

Discover strategies for improving your holiday marketing plan

Get a head start on your competition by beginning your holiday promotions long before Black Friday and other important dates are upon us.

Find insightful tips and tactics for increasing your seasonal sales, including:

    • Ecommerce site enhancements
    • Email targeting and segmentation opportunities
    • Social media content tactics
    • Paid media optimizations
    • Return policy improvements
    • Cross-channel campaign creation

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7 Proven Methods to Drive Holiday Sales

For many retailers, the holiday season is the most important time of the year—requiring preparation and planning long before the Black Friday deals go live.

According to eMarketer, 2018 holiday retail sales totaled $998.32 billion, a 5.4-percent increase over 2017 sales. Meanwhile, holiday online sales fared even better, increasing by 16.7 percent. Consumer confidence in the U.S. continues to remain high, and retailers will be battling to capture the largest possible share of those consumer dollars.

We expect online commerce to take an increasingly larger share of holiday sales this year. In addition, we’re predicting continued growth of mobile sales, an increased focus on cybersecurity and protecting customers who are shopping online, and tapping into the shopping power of digital natives, particularly via personalization and social media.

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About DEG

For nearly 20 years, DEG, Linked by Isobar has been helping clients meet their business objectives through the creative application of technology. Some of our clients include:

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