Here’s a sneak peek of what you’ll find inside:
RFP How-To Guide: Email Marketing
A well-developed email marketing RFP will not only streamline your search for the best technology and agency partners, it will be the foundation to a more productive relationship and better ROI. The decision to change the status quo is not easy, but making the right choice can lead to years of improved performance.
- Done right, a well-developed RFP process will help you:
- Focus vendor responses to your organization’s strategic business outcomes
- Identify gaps by consolidating vendor questions
- Compare similar responses
- Ensure the best long-term match to drive results
With these obvious benefits, why don’t marketers do a better job developing a strong email marketing RFP? With everyone pressed for time, it’s easy to fall into the trap of writing generic, cookie-cutter RFPs, and then wondering why you get cookie-cutter, bland proposal responses.
That is why we developed this guide to ensuring a no-pain, high-ROI RFP process for email marketing. And to be clear, this process is compiled from our more than 15 years of experience working with some of the largest and most successful email marketers in the world.
Fill out the form to download your copy of the guide!