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Fusing Marketing and Service for Stronger Experiences

On-Demand Session

David Adler, Practice Director, Salesforce CX
Krista Quayle, Relationship Marketing Strategist

In a digital-first world with products and services at consumers’ fingertips, people expect your customer service team to be just a click away as well. Rather than overspend valuable resources, brands can make the shift to invest in a tech stack that not only streamlines customer service, but proactively uses data to provide personalized experiences. Hear how experts leverage Service Cloud and Marketing Cloud together to maximize the benefits of consumer data throughout the online and in-store customer journeys.

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